SuitePad Sponsors: h2c's Global AI & Automation Tech Report 2025

Where Hotels Stand on AI & Automation Today And What’s Next

The 2025 AI & Automation Study by h2c is the largest survey of its kind, gathering 189 responses from 171 hotels worldwide. With more participation than ever before, the study defines today’s key benchmarks around AI use cases, automation strategies, and the challenges hotels face on the path to digital transformation.

Here are some of the ket findings we think are very interesting:

	of hotels use AI today and only 3% is either not using or not planning to use in the future
	have no dedicated AI budget
	of hotels have no formal AI strategy

These results will help hoteliers understand where the industry stands today across Europe, the Middle East & Africa, Asia Pacific, and the Americas, how their peers are investing in AI and automation, and what opportunities and risks lie ahead. Download the Tech Report to explore the some key research highlights and see how your hotel compares.

You can access the full study at h2c's website here: