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Innovation Meets Impact: SuitePad’s Stay Manager at AMANO Hotels
Introduction
For AMANO Hotels, delivering a high-quality guest experience while embracing modern innovation is a top priority. So when the hotel was introduced to SuitePad’s new feature, the Stay Manager, they were very open-minded and willing to try out what was possible.
In fact, they were one of the first customers to pilot the Stay Manager in the early stages. The feature offered a simple yet impactful solution by allowing guests to skip room cleaning or book breakfast directly through the in-room tablet at the start of their stay, making it easier for all parties to manage stay-related details.
This progressive approach quickly turned into impressive results. The feature went live at Hotel AMANO Grand Central and Hotel Romy by AMANO in April 2024. Since then, the hotels have experienced a considerable increase in their Green Option orders and breakfast upsell.
In just one month, AMANO Grand Central saw a 78% revenue increase in their breakfast orders. The hotel also increased its average skipped room cleanings by 143% after the Stay Manager went live.
About AMANO Group Hotels
AMANO Group, headquartered in Berlin, operates 12 hotels across the most exciting areas of Berlin, London, Leipzig, Düsseldorf and Munich. Renowned for its stylish design and cosmopolitan ambiance, AMANO’s portfolio reflects urban spaces that balance modern comfort with local culture.
Since the opening of their first hotel in Berlin in 2009, the hotels have become one with the attractive cities they coexist. From its restaurants to vibrant bars frequented by locals, the hotels make their international guests feel at home wherever they are.
With a commitment to high-quality guest experience and a focus on digitization, AMANO integrates digital solutions such as SuitePad in-room tablets, which are live across 11 of its properties, covering 1,206 rooms. These tablets give guests easy access to hotel services, sustainability initiatives, and direct communication with staff.
12 hotels across 5 European cities
Berlin, London, Leipzig, Düsseldorf and Munich. A modern hospitality brand built on stylish design and cosmopolitan ambiance since 2009.
Live in 11 properties, covering 1,206 rooms
In-room tablets give every AMANO guest direct access to hotel services, sustainability initiatives, and staff communication.
Taking Digitization to the Next Level
AMANO Hotels has long been pro-digitalization, streamlining check-in and checkout processes to reduce staff workload. However, this efficiency also came with challenges, mainly the reduced direct interaction between staff and guests. Opportunities for upselling were often missed as their smaller team focused on core tasks, leaving guests unaware of available services.
The hotel group needed a solution that could maximize the efficiency of their existing services while significantly improving guest engagement, operational effectiveness, and revenue growth.
This is where SuitePad came into play. The hotel particularly saw improvement in their guest engagement and sustainability efforts with the Green Option feature, which lets guests skip room cleaning from the hotel-room tablets. After the Stay Manager feature was introduced, the hotel was able to observe immediate results in a short amount of time.
Stay Manager: the upsell engine behind the numbers
The feature AMANO piloted in April 2024 lets guests skip room cleaning or book breakfast directly on the in-room tablet at the start of their stay. Within one month, it drove a 78% jump in breakfast upsell revenue at AMANO Grand Central. Learn more about Stay Manager.
Delivering Solutions, Achieving Results
AMANO Group implemented SuitePad’s Stay Manager to integrate their guests into the digital processes while promoting sustainability and revenue growth. At Hotel AMANO Grand Central, the impact was remarkable: the average skipped room cleanings increased by 143%. Meanwhile, Hotel ROMY experienced a 95% increase in Green Option skipped room cleanings, reflecting how much the guests have been a part of this sustainable initiative.
Last but not least, the Stay Manager significantly enhanced breakfast upselling. After the feature’s launch at AMANO Grand Central in April 2024, the hotel nearly doubled its breakfast upsell revenue, achieving a 78% increase in just one month. These results highlighted SuitePad’s Stay Manager as a transformative solution for AMANO, driving both operational savings and increased revenue, all the while aligning with the hotel’s Green Key Sustainability certification requirements.
Phillip Rokeach, CEO of the AMANO Group, shares, “SuitePad has transformed how we interact with guests. The Green Option alone has saved us significant housekeeping costs while empowering our guests to actively contribute to a more sustainable stay. The ROI we’ve seen speaks for itself.”
SuitePad Filled the Gap in Guest Engagement
AMANO Group successfully bridged the gap in guest engagement by combining SuitePad’s in-room tablets with Hotelbird’s efficient check-in and check-out processes. While Hotelbird streamlined the admin side of things, SuitePad stepped in to ensure the hotel could still connect with the guests.
This collaboration has greatly enhanced guest interaction, with SuitePad data showing an impressive average session duration of 3 minutes and total tablet usage reaching 25 hours per day across the hotels. This level of engagement has been a game-changer for AMANO, allowing them to effectively connect with guests and keep them informed about all the hotels have to offer.
For example, guests at Hotel AMANO Grand Central could effortlessly reserve a table at the popular Gambino Italian restaurant directly from the tablets, making the hotel’s offerings not just visible but instantly accessible.
Keeping the High Standard with a Smaller Team
Increased engagement and revenue were not the only results the hotel experienced from the in-room tablets. While the Stay Manager optimized the check-in process further and reduced the repetitive tasks and questions, the team had more time on their hands to focus on training their new members and adapting to a leaner structure. This balance between efficiency and personalized service has been a game-changer for AMANO, proving that technology can support not just the guest experience but also the people behind it.
“SuitePad has made it easier for our team to succeed. From smooth training processes to reducing repetitive tasks, it empowers our staff to shine in their roles and deliver the best to our guests.”
SuitePad has transformed how we interact with guests. The Green Option alone has saved us significant housekeeping costs while empowering our guests to actively contribute to a more sustainable stay. The ROI we’ve seen speaks for itself.
A Blueprint for Digital Innovation
AMANO Hotels’ adoption of SuitePad’s Stay Manager shows how embracing innovation in hospitality can improve multiple facets of hotel operations. From significantly increasing Green Option participation to achieving remarkable growth in breakfast upselling, the results speak volumes about the effectiveness of the collaboration. By turning innovation into impact, AMANO Hotels has shown that strategic digital solutions can transform challenges into opportunities, setting a new standard for what modern hospitality can look like.
“We highly recommend SuitePad to other hotel groups. It has allowed us to deliver a more seamless and personalized guest experience, and we’ve seen a tangible impact on our bottom line.”
AMANO Hotels & SuitePad