How Marenas Beach Resort Boost Guest Experience and Save $7k+ Monthly

7200 $+

monthly cost savings through the Green Option

3.5 min

average session duration

50 %+

room service orders placed digitally

Introduction

In late October 2025, Marenas Beach Resort rolled out in-room tablets across all 227 rooms to simplify how guests access hotel services. Within the first three months, the tablet became the primary digital interaction point inside the guest room, adopted by nearly every guest during their stay. Guests spent an average of 3 minutes and 36 seconds per session, returning to the device multiple times and collectively logging around 100 hours of usage per month.

Alongside strong engagement, the resort recorded clear operational results. More than half of all room service orders shifted to a digital channel, routine front desk calls declined by around 50%, and guest-led housekeeping opt-outs generated more than $7,000 in monthly savings. The results were driven by convenience and accessibility rather than incentives or changes to service standards.

Results at a Glance: Nearly every guest engages with the in-room tablet, spending an average of 3:36 minutes per session. More than 50% of room service orders are placed digitally, while around 400 guests per month opt out of housekeeping via the Green Option—resulting in approximately $7,000 in monthly savings from skipped room cleanings. At the same time, routine front desk calls have dropped by about 50%.

About Marenas Beach Resort

Marenas Beach Resort is an upscale beachfront property located in Sunny Isles Beach, Florida. With 227 rooms, the resort primarily serves leisure travelers who value privacy, autonomy, and uninterrupted time during their stay.

The resort’s service philosophy is centered on ease rather than instruction. Guests are encouraged to engage with services on their own terms, while staff focus on delivering attentive, unobtrusive hospitality. Service quality and operational standards were already well established prior to the introduction of in-room tablets.

The Strategic Context

The decision to rethink guest interaction was not driven by service gaps. Instead, the management team identified an opportunity to reduce friction. A mobile app was available, but engagement remained limited due to the friction of downloads and logins. At the same time, routine questions and service requests continued to reach the front desk.

The objective was straightforward: provide guests with instant access to everything the resort offers, from room service to wellness to local activities, without adding steps for guests or increasing workload for staff.

What Changed Inside the Guest Room

In late October 2025, Marenas implemented SuitePad in-room tablets across all rooms simultaneously. The tablet became a central hub for digital room service, hotel information, wellness offerings, activities, the hotel shop, loyalty content, and self-service upsells such as late check-out.

Guest behavior shifted quickly. More than 50% of room service orders are now placed digitally, and late check-out bookings generated additional revenue through self-service alone, 18 bookings over three months, totaling approximately $1,000. These outcomes were driven by accessibility and timing, not selling pressure.

Engagement That Reduced Operational Noise

Usage data showed that guests were not simply checking information once. With more tablet sessions than reservations, engagement indicated near-universal adoption. Guests returned to the tablet throughout their stay, spending an average of 3 minutes and 36 seconds per session.

This level of engagement translated into quieter daily operations. Many common questions were answered directly on the tablet, leading to approximately 50% fewer routine calls to the front desk. Staff interactions became more focused and contextual, with the tablet acting as a silent extension of the service team.

How Guest Choice Turned Into Measurable Savings

One of the most tangible outcomes emerged through the Green Option, which allows guests to opt out of daily housekeeping directly on the tablet. Guests receive a simple prompt and can opt out with a single tap, no phone call, no door hanger, no friction. Housekeeping teams receive real-time updates and can adjust workloads immediately.

In November alone, around 400 guests chose to skip their daily cleaning without any incentive offered. Based on local benchmarks, each skipped stayover cleaning represents an all-in cost of approximately $18. This resulted in monthly savings of around $7,200, with projected annual savings between $70,000 and $86,000.

We implemented SuitePad because we wanted to give our guests a better way to interact with everything our resort offers. The response has been overwhelmingly positive – guests love the convenience, and it quickly became their preferred channel.

Cynthia Perez

Managing Director at Marenas Beach Resort

Management Perspective

Reflecting on the overall impact, Managing Director Cynthia Perez explains, “We implemented SuitePad because we wanted to give our guests a better way to interact with everything our resort offers. The response has been overwhelmingly positive – guests love the convenience, and it quickly became their preferred channel.”

From a commercial standpoint, Franklin Da Costa adds, “Guests expect a seamless, modern experience. The tablets deliver exactly that. Intuitive, instant access to our services. The feedback has been fantastic.”

The Takeaway

At Marenas Beach Resort, improving guest convenience led to rapid adoption, quieter operations, and measurable savings. Without incentives or added pressure on teams, everyday guest choices translated into operational and financial impact.

Marenas Beach Resort & SuitePad

SUITEPAD AI