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Park Lane Copenhagen: €18,500 in In-Room Dining Revenue
Introduction
Park Lane Copenhagen is a five-star boutique hotel in Hellerup, just north of the city. Its reputation is built on food, with three restaurants and an award-winning lunch concept.
The hotel wanted to bring that same standard into the guest room. SuitePad made the room part of the dining experience, giving guests an easy way to order without picking up the phone.
Over the period, in-room ordering generated €18,500 in revenue from 500 orders. Guests logged 26,000 page views across 5,600 sessions, spending nearly four minutes on the device each visit.
About Park Lane Copenhagen
Park Lane Copenhagen is a 69-room five-star boutique hotel in Hellerup, just north of central Copenhagen, overlooking the gardens of Øregård Park. It is an independent hotel and a member of Small Luxury Hotels of the World.
The building dates to 1926, when it housed a cinema and later a ballroom. It has been restored with high ceilings, Nordic design, and period detail.
Dining is at the heart of the hotel: three restaurants, including Rosé Rosé, named Best Lunch Restaurant in Copenhagen in 2024, and the Michelin-starred Parsley Salon. SuitePad is live across the property, giving guests a direct way to order and manage their stay.
Turning the Room Into a Revenue Channel
In-room dining is one of the clearest revenue opportunities a hotel has, but only if ordering is easy. Phone calls and printed menus add friction at the moment a guest is ready to spend.
Park Lane put the full menu on the device, one tap away, available the moment a guest picked it up.
The Rosé Rosé Evening menu led with €7,400. Breakfast followed at €3,700 and the Snack Menu at €2,800. Restaurant 2900 added another €2,600. Every order came straight from the room.
How Guests Used the Device
SuitePad tablets went into every room, with the menu set up to match the hotel’s outlets: day and evening dining, breakfast, and beverages.
Room service was the most viewed section, with 5,000 page views, ahead of breakfast at 3,500 and the Rosé Rosé Evening menu at 3,300. Guests spent nearly four minutes per session, a clear sign they were comfortable ordering through the device.
The Restaurant, In the Room
Park Lane’s dining is what sets it apart, from the Michelin-starred Parsley Salon to Rosé Rosé, named the best lunch restaurant in Copenhagen.
Putting those menus on the device meant guests could order the same quality without leaving the room, at the exact moment they wanted it.
Evening dining led the way. The Rosé Rosé Evening menu alone brought in €7,400, more than any other item. Breakfast followed at €3,700, showing guests reached for the device across the whole day.
Why It Worked
The result came with no extra staffing and no added work for the team. Guests order more because ordering is easy, and the menus are the ones the hotel is already known for.
Over the period, the device brought in €18,500 in dining and service revenue across 500 orders, all placed directly from the room.
[DRAFT QUOTE, PENDING CUSTOMER APPROVAL] Our guests come to Park Lane for the food, and now they can order it without leaving the room. It brought our restaurants into every stay and added real revenue, without changing how the team works.
What Comes Next
In-room dining is now a proven channel at Park Lane. The next step is to build on it, extending the device to spa and wine bar bookings and connecting it to the hotel’s systems for a fuller picture of each stay.
The pattern is set. The room is no longer just a place to stay. It is an extension of the restaurants, and a channel that earns.
Park Lane Copenhagen & SuitePad
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