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How an Award-Winning Kitchen Became an In-Room Revenue Channel
Introduction
Park Lane Copenhagen is a five-star boutique hotel in Hellerup, just north of the city. Its reputation is built on food, with three restaurants and an award-winning lunch concept.
The hotel wanted to bring that same standard into the guest room. SuitePad made the room part of the dining experience, and gave guests an AI in-room assistant to answer questions the moment they had them.
In ten months, from September 2025 to July 2026, the room started pulling its weight. In-room ordering brought in €18,500 across 500 orders, and nearly a third of guests (32%) struck up a conversation with SuitePad AI.
And they kept coming back. Together, guests spent more than 370 hours on the device, more engagement than most city hotels see.
About Park Lane Copenhagen
Park Lane Copenhagen is a 69-room five-star boutique hotel in Hellerup, just north of central Copenhagen, overlooking the gardens of Øregård Park. It is an independent hotel and a member of Small Luxury Hotels of the World.
The building dates to 1926, when it housed a cinema and later a ballroom. It has been restored with high ceilings, Nordic design, and period detail.
Dining is at the heart of the hotel: three restaurants, including Rosé Rosé, named Best Lunch Restaurant in Copenhagen in 2024, and the Michelin-starred Parsley Salon. SuitePad is live across the property, giving guests a direct way to order and manage their stay.
Turning the Room Into a Revenue Channel
In-room dining is one of the clearest revenue opportunities a hotel has, but only if ordering is easy. Phone calls and printed menus add friction at the moment a guest is ready to spend.
Park Lane put the full menu on the device, one tap away, available the moment a guest picked it up.
The Rosé Rosé Evening menu led with €7,400. Breakfast followed at €3,700 and the Snack Menu at €2,800. Restaurant 2900 added another €2,600. Every order came straight from the room.
How Guests Used the Device
SuitePad tablets went into every room, with the menu set up to match the hotel’s outlets: day and evening dining, breakfast, and beverages.
Room service was the most viewed section, with 5,000 page views, ahead of breakfast at 3,500 and the Rosé Rosé Evening menu at 3,300. Across 26,000 page views, guests treated the device as a real part of the stay.
SuitePad AI: A Concierge in Every Room
At a hotel built around food, guests have questions. When does the restaurant open? What is on the evening menu? Can I get a late checkout? SuitePad AI answers them instantly, right on the device, without a call to reception.
Guests took to it fast. 32% of guests used SuitePad AI during their stay, asking about the restaurants, opening hours, and the hotel itself in their own words.
AI is a large part of why guests stayed on the device. The average session ran 3:59, above the benchmark for city hotels. When guests can ask instead of search, they engage longer, and every answer is a chance to guide them toward the restaurants and services that drive revenue.
For the team, it means fewer routine calls to reception and more time for the guests in front of them. The questions that used to interrupt the front desk are handled on the device, day and night.
The Restaurant, In the Room
Park Lane's dining is what sets it apart, from the Michelin-starred Parsley Salon to Rosé Rosé, named the best lunch restaurant in Copenhagen.
Putting Rosé Rosé Evening menu on the device meant guests could order the same quality without leaving the room, at the exact moment they wanted it.
Evening dining led the way. The menu brought in €7,400, more than any other item. Breakfast followed at €3,700, showing guests reached for the device across the whole day.
Why It Worked
The result came with no extra staffing and no added work for the team. Guests order more because ordering is easy, and the menus are the ones the hotel is already known for.
Over the period, the device brought in €18,500 in dining and service revenue across 500 orders, all placed directly from the room.
[DRAFT QUOTE, PENDING CUSTOMER APPROVAL] Our guests come to Park Lane for the food, and now they can order it without leaving the room. It brought our restaurants into every stay and added real revenue, without changing how the team works.
What Comes Next
In-room dining is now a proven channel at Park Lane. The next step is to build on it and find new ways to grow the revenue it brings in. One to look forward to is SuitePad AI's new Smart Shop recommendation feature. Just before a guest confirms an order, it suggests a relevant add-on: a dessert, a drink, a side. Small prompts at the right moment, each one a chance to lift the order.
Park Lane already turned the room into a channel that earns. With each step, it earns a little more.
Park Lane Copenhagen & SuitePad
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