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The Derby London City: £15,000 in In-Room Dining and £9,952 Saved in One Season
Introduction
The Derby London City, part of the Curio Collection by Hilton, set out to do two things at once: give guests a faster way to order food and services from their room, and take pressure off housekeeping without compromising the guest experience. SuitePad delivered both.
Across the season, in-room ordering generated around £15k in revenue from almost 1500 orders, with room service day and overnight menus driving the bulk of it. At the same time, the Green Option saved the hotel close to £10,000 by letting guests waive cleanings they did not need, the equivalent of 1,244 skipped cleanings. Guests engaged heavily with the device, logging 22,769 page views across 5,098 sessions at an average of nearly 4 minutes each as of June 2026.
About The Derby London City
The Derby London City, Curio Collection by Hilton, opened in 2026 in the heart of London's Square Mile at 5-10 Great Tower Street. Named after the iconic bowler hat, a symbol of British style and the City's banking heritage, the 234-room hotel blends British character with contemporary design and sits within walking distance of the Tower of London and St Paul's Cathedral. With 13 signature suites and amenities including Rycrofte's Restaurant, a 24-hour gym, and flexible event spaces, The Derby offers a refined base for both business and leisure travellers.
SuitePad is live in every room, giving guests a direct way to order room service, book hotel services, and manage their stay, while giving the team a clear view of demand and revenue across the property.
Turning the Room Into a Revenue Channel
In-room dining is one of the clearest revenue opportunities a hotel has, but only if ordering is easy. Phone calls to the front desk and printed menus add friction at exactly the moment a guest is ready to spend. The Derby wanted ordering to feel effortless, available the moment a guest picked up the device, with the full menu and pricing in front of them.
The Room Service Day Menu alone generated £11,229 across the season at an average order value of £33. Overnight room service added £2,032, with breakfast, late checkout, and beverages making up the rest. Every order was placed directly from the room, with no call to the front desk.
Making the menu visible and one tap away turned a service guests rarely used into a consistent revenue stream.
How In-Room Ordering Scaled Across the Season
SuitePad tablets were installed in every room and the room service menu was set up to match the hotel's outlets, with day and overnight options, breakfast, and beverages. Guests could browse, order, and track everything from the device.
The Green Option: £9,952 Saved by Giving Guests a Choice
The Green Option lets guests waive a room cleaning in exchange for a small sustainability gesture. It is framed around guest choice rather than cost-cutting, and adoption at The Derby grew month over month. Prior data shows that roughly 80% of waived cleanings are additional saved cleanings the hotel would otherwise have carried out.
In 2026 so far, guests skipped 1,244 cleanings across 708 Green Option orders, saving the hotel £9,952 in direct housekeeping cost. May alone accounted for 585 skipped cleanings and £4,680 in savings, and participation has continued to climb.
For an outsourced or per-cleaning housekeeping model, those waived cleanings translate straight to the bottom line.
Two Levers, One Device
What makes the result notable is that revenue and savings came from the same device, with no extra staffing and no added work for the team. Guests order more because ordering is easy, and they waive cleanings because the option is right in front of them.
In one season, the device contributed £15,233 in new dining and service revenue and £9,952 in housekeeping savings, a combined £25,000+ swing from a single in-room platform.
The device paid for itself fast. Guests order more because it is effortless, and the Green Option savings are real money back in the budget every month. It does two jobs at once, and the team did not have to change how they work.
[DRAFT QUOTE, PENDING CUSTOMER APPROVAL]
Conclusion
The Derby London City set out to make ordering effortless and ease pressure on housekeeping, and in a single season the device delivered on both. With £15,233 in new dining and service revenue, £9,952 saved through the Green Option, and nearly 1,500 orders placed directly from the room, the hotel turned a quiet corner of the guest experience into a channel that earns and saves at the same time. No extra staffing, no added work for the team, just one platform doing two jobs at once. For The Derby, the room is no longer only a place to stay. It is part of how the property performs.
The Derby London City & SuitePad
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